Non-Obvious 2019 (PB)

$17.95 | Member: $16.16
?

MCA&F Members, please log in to receive your member discount.

Not a member? Join now and get up to 10% off your purchase!

In stock
SKU
1940858666
PAPERBACK EDITION

How To Predict Trends And Win The Future (Non-Obvious Series)

How are a men's grooming brand and frustrated "stuck-at-work" dads leading a revolution in masculinity post #MeToo?

What can the decline of a global lingerie brand and corporate hackathons teach us about how fear can stifle innovation?

How does hiring "neuro-diverse" workers and creating empathetic shampoo bottles signal a dramatic shift toward compassion in the workplace?

For the past 9 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss.

In this all-new ninth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world.

In total, the Non-Obvious 2019 edition features 15 all-new trends across 5 categories including Culture; Consumer Behavior, Marketing; Social Media, Media & Education, Technology; Design plus Economics; Entrepreneurship. The book also features a detailed section with a review and rating for more than 115 previously predicted trends, with longevity ratings for each.

As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

AUTHOR: Rohit Bhargava
More Information
Made in the USA No
Write Your Own Review
You're reviewing:Non-Obvious 2019 (PB)
Your Rating

Related Products

Company Command (PB)
Company Command (PB)
$22.50 | Member: $20.25
?

MCA&F Members, please log in to receive your member discount.

Not a member? Join now and get up to 10% off your purchase!

Sources of Power
Sources of Power
Special Price $20.99 Regular Price $29.95
?

MCA&F Members, please log in to receive your member discount.

Not a member? Join now and get up to 10% off your purchase!

Left of Bang (PB)
Left of Bang (PB)
$19.95 | Member: $17.96
?

MCA&F Members, please log in to receive your member discount.

Not a member? Join now and get up to 10% off your purchase!

Thinking Fast and Slow (PB)
Thinking Fast and Slow (PB)
$17.00 | Member: $15.30
?

MCA&F Members, please log in to receive your member discount.

Not a member? Join now and get up to 10% off your purchase!

Moneyball (PB)
Moneyball (PB)
$15.95 | Member: $14.36
?

MCA&F Members, please log in to receive your member discount.

Not a member? Join now and get up to 10% off your purchase!

Blink (PB)
Blink (PB)
$17.00 | Member: $15.30
?

MCA&F Members, please log in to receive your member discount.

Not a member? Join now and get up to 10% off your purchase!

Recently Viewed
No recently views items
Clear All