HARDCOVER EDITION

Promoting Your Organization the Marine Corps Way

With a Foreword by Joe Galloway

The U.S. Marine Corps is widely recognized and admired as the undisputed leader in presenting its case as the world's most effective military organization. While a major part of that success is because the Marines are indeed among the world's finest fighting forces, it is also because they are experts in public relations and at conveying their message through various media.

Command Attention explains how to promote your own group with the same effectiveness as the Marines. While written as guide for new Marine Public Affairs Officers (PAOs), this revealing book is equally beneficial to other military service PAOs as well as to civilian public relations professionals.

Oliver uses numerous real-life examples to teach practitioners how to aggressively and successfully promote their organizations and programs with a three-pronged approach focusing on the distribution of a strong message internally within the group, externally to the general public via the news and to carrying this message in-person to the community. Explaining how to tell your organization's story via speeches, the news media, newsletters, and websites, this invaluable book includes insightful tips on public speaking, handling interviews, and building solid media relationships, among many others.

The importance of photographic and other imagery is discussed, as well as advice on achieving a work/life balance in a highly-demanding job field. With appendices that include key public affairs articles reprinted from Proceedings magazine - long serving as a bridge between the military and the media - this book belongs in both Marine seabags and civilian briefcases of all those working in public relations.

About the Author
Col. Keith Oliver, USMC (Ret.), chairs the Public Affairs Leadership Department at the Defense Information School. He served as a PAO in Operations Iraqi Freedom and Desert Storm. He lives in Arnold, MD.